I photographed the MTV Australia Video Music Awards at Acer Arena on Sunday night.
It was an elaborate affair with big name attendees like Fergie, Pink, Good Charlotte, 30 Seconds to Mars, Nicole Richie and a host of Australian bands and b-grade ‘celebrities’.
Despite the big names, taking pictures at an event like this is decidedly unfulfilling. The photographers are cordoned off into an area to take photos as people arrive. The celebrities are ushered in front of a wall of MTV logos and the scrum of dozens of paparazzi style photographers goes mental, snapping away and barking instructions to look in their direction.
After everyone’s arrival on the red carpet it’s backstage to the media room where you end up waiting around for long periods of time until the talent arrives, posing with their award, the photographers shoot wildly for a burst until the talent leaves and calm and boredom sets in again.
It’s creatively unfulfilling because you’re essentially getting the exact same photo as every other snapper there and it’s all so tightly stage managed.
Despite all my complaining, it is something i’d do again. And i will be in a couple of weeks at the Jack Awards.
You can see more of my pictures in the MTV AVMA’s photo gallery.