Apple Store opens in Sydney

Apple Store opens in Sydney

This morning Apple opened the doors to the media at their first Apple Store in Sydney. The official opening is tomorrow evening at 5pm.

I’m not usually one to be excited by a shop opening, but being an unabashed mac aficionado and given the striking shop design it’s hard not to get caught up in it.

The store is fronted by 15 metre high panes of glass, the largest in the world we were told.

Apple Store opens in Sydney

The store covers 3 levels and the staircase at the back of the store is translucent so you can see people wander above you.

Apple Store opens in Sydney

We didn’t get Steve Jobs, but we did get Ron Johnson to welcome us and give us an overview of the store.

Apple Store opens in Sydney

There were stacks of media through the doors to check it out.

Apple Store opens in Sydney

The store is on the ground floor of a new city skyscraper on the corner of George and King streets. Just opposite another Sydney shopping institution, Darrell Lea chocolates.

Apple Store genius bar

For the first time in Australia we now have our own Genius Bar. Hopefully this will improve the service of macs round here, which in my experience is terrible.

Mike Kaufmann outside the Apple Store

These Mac store openings tend to attract a devoted following and over 24 hours before the doors open a queue was already forming. This was Mike Kaufmann from ifo AppleStore who’d traveled from the US just to be at the opening.

Apple Store opens in Sydney

Check out Time Out Sydney for more photos and Andrew P Street’s take on the store.

8 Comments

  1. Wouldn’t it have been better to open the store the day the iPhone 3G was released? It’s not long now.
    Building certainly looks cool though 🙂

  2. Yeah, it would’ve been nice to at least have a new gadget to look forward to for the first people in the door.

  5. I’m going to grab a 3G iPhone like all the other consumer whores after they’re available, but I can’t believe people were lining up for 24 hours just to get into a store that sells stuff that was already available elsewhere!
    Either way, I walked right past here today and didn’t even notice. I’ll be sure to keep an eye out now 🙂

  6. Totally didn’t realise how high the glass facade was until I looked at you photo, it’s a cool design. Think I’ll walk past today and smother it in my hand prints!

  7. LOOK AT THE NERDS! THE NERDS ARE IN THE HAPPY PLACES! GOOD JOB NERDS!!

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